It’s not uncommon to see the “buy one, get one free”, “save X amount when you spend Y amount” promotional offers. But have you ever notice that you might buy things that are not needed at all? The order discount helps to crack consumers’ barrier brought by the marginal effect.

The so-called marginal effect means that when all conditions are constant, as the supply continues to increase, the satisfaction effect it produces will continue to decline. Therefore, the variety of marginal effect will decrease. As a case in point, you are fully satisfied with eating a bowl of ramen, the satisfaction begins to decrease in the second bowl. For the third bowl, you are too full to eat it!

Order discount adopting the method of “the more you buy, the more you get”, lowering the average price can offsets the side effect of the marginal effect. Generally, the discount method is divided into four types: Spend/ Quantity/ Buy one, get one/ No minimum purchase.

“Spend” is a promotional offers you can get after spending a fixed amount. Including: 1) Save X amount when you spend Y amount or more. 2) Spend X amount and get % discount. 3) Once you reach X amount, you can save Y amount.

“Quantity” is similar with “Spend”, including: 1) Save X amount when you buy Y amount of item. 2) Get a % discount when you buy Y amount of item. 3) Once you buy X amount of item, you can save Y amount of discount.

“Buy one, get one” is also a common form of sales promotion, including 1) After buying X amount of pieces, you can get Y amount of items for free. 2) Once you buy specified number of item, you can get % discount on the additional items. 3) After buying X amount of pieces, you can get Y amount of items for free.(only used once per order) 4) Once you buy specified number of item, you can get % discount on the additional items.(only used once per order)

“No minimum purchase” promotions offer includes 1) How much you can save for buying more than one item. 2) How many % of discount you can earn for buying more than one item. 3) How much you will lose for just buying a signal item.

The function of “Sale event + markdown” can let you see the promotion events directly when browsing products. However, the order discount offered by eBay is totally different which it shows the offer after the buyer adding products to the shopping cart or submitting the order. As a result, sellers can increase the conversion rate by using the order discount function.

SoldEazy’s order discount function is “so easy” to use. Just enter the system, click “Create New Promotion” to customize the promotion type, name, description, rules, time, etc. Sellers can create a suitable order discount activity depending on their needs!

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