Let’s start with a quick experiment: Which discount do you found more appealing?

The first type: 20% off upon consumption over $200

The second type: $200 reduction upon consumption over $1000

Experiments have proved that most consumers found the second discount more attractive. However, after calculation, you may see that in fact those 2 discounts both means 20% off! Most consumers feel that the second method is more attractive because they are under the effect of “illusive discounts.”

From the consumers’ perspective, “illusive discount” varies a lot with direct discount, even their discount rates are very similar. Getting a direct discount may derive side effects, for example, a degrading value on products.
An “illusive discount,” on the other hand, can make buyers feel they are paying less, and avoiding cognitive conflicts such as getting something with lower quality.

On eBay, there is also a way of price down: “sales event and markdown” using illusive discounts, which enables sellers to have a sale on special occasions or festivals. The discount campaign can last at most 45 days, and you can join no more than one ongoing discount campaigns. It is also applicable to only products with fixed price, and not applicable to products undergoing auctions.

There are 3 types of discounts, namely percentage discount, directly deduct a certain value (price) on products, and provide free shipping.

These function on eBay gives a clear figure for buyers to read the actual price change, such as the original price, the discount rate, and the final price, whenever buyers are viewing the products.
Besides, with the help of trending keywords, adding your products into the discount campaigns will also bring up the ranking of the keywords, hence letting your products receive more exposure.

The “sales event and markdown” function from SoldEazy is an upgrade to the previous “markdown manager.” Buyers can instantly see the sales event after sellers add the sale with this function and apply it to their products. That’s how easy for you to get more exposure!

“Sales event and markdown” is a powerful tool: you can customize from type of sales event, name, description, to the image presented, postal settings, event details and time!

Want to try it now? Click the link below to register: