When you were shopping in the supermarkets, most of us may think that the prices which are being crossed out on the tags are more attractive than the prices which are without. That is the reason why you should choose eBay’s Strike-through Price (STP) Option to make your product stand out.

Just as a reminder, the STP feature now can be directly activated on eBay UK Featured shops or Anchor shops, the option enables to show original price and discount price, which make your products compelling under comparison.

STP, also known as ‘Comparative Pricing’ or ‘ Original Pricing’, is a visual treatment showing a line drawn through the original price, it is a pricing strategy to tempt buyers into your products as the known price and an attractive saved amount will be shown when the STP feature is enabled.

In psychology, STP is an application of Anchoring Effect. When people tried to make decision, they often use an anchor or focal point as a reference or starting point. However, human may overlook an anchoring point in mind, they base their selection on an existing anchor point when differences beyond anchoring point and actual situation. ‘Original Price’ is the sales application of a psychological effect more broadly known as just ‘anchor point’, and an effective means to win-back customers.

So, Is STP identical with sales promotion? The answer is clearly no. As predetermined land-up are not scheduled because STP can be set elastically which is discrete with limited time sale, as well as elevate the conversion rate by making a good use on concession price.

In fact, STP feature is now available on SoldEazy. Background operation of STP feature is out-of the-way on eBay, hence, for easier reaching, Third-Party Listing Tools with latest APIs is recommended. Obviously, SoldEazy carries out a serene operation of eBay STP feature.

Click on the link for free 30 days SoldEazy trial