[eBay sales promotion tips] Promote sales by selling products – way of cross selling
Do you have a similar experience? Buying a pair of shoes at the sports shoe store, when the payment was made, the clerk took the opportunity to introduce the newly-listed sneaker cleaner. You might not be interested in it generally, but when the clerk introduce a related product at this time, the transaction rate increase. This is the “cross selling”
Cross selling allows to seller put their own products on eBay which with settings of matching similar types of hot items to brought different products closer to each other. And it does has a lot of advantages: Firstly, buyers might consider to buy more products in a single purchase. Thus, meeting the needs of buyers will improve the overall flow of a single product and even the whole inventory. A successful cross selling technique can attract buyers to pay attention to the products associated with the seller while choosing hot-selling product. As a result, it brings in better click through and sell through rate.
However, it is not easy to implement cross selling on eBay product descriptions. First of all, sellers might need someone with coding skills, product knowledge and understanding of ebay platform, not to mention the complicated maintenance later on. To draw an analogy, when the product A is on eBay, the system should automatically associate the products listed B, C, D; when the product B was added, the system have to re-associate the products listed D, E, F, and so on. It is a tremendous coding works for the products at the first time, let alone to maintain or update them in the future.
In view of this, SoldEazy developed a cross selling promotion tool “Megashowcase”. There are two ways to use it: The first is to directly link any product to the ebay store it belongs, thereby increasing the overall exposure of the store; the second is to link to the related products whether by hand-pick or a rule based selection in pursuance of adding exposure on a single product and its related products.
In either case, SoldEazy’s “Megashowcase” tools can increase your page views, which increases traffic and sales. SoldEazy’s system is easy to operate: Firstly, login the system, and go to “Listing Template Designer”, drag to add one or more of this “Megashowcase” widget to the desired position to appeal on the product description. Next, modify the selection of related related products in each Megashowcase. Last but not least, synchronize and apply on your active listings on eBay.
Megashowcase has a variety of settings: from store classification, product classification, hot products, new products, SKU and custom products, as long as the seller can think of! We wish to do our utmost to fulfil seller’s need!
Click the link below and register: